Enterprise sounds the LED charge signal

On December 5, 2012, Sunshine Lighting (hereinafter referred to as "Sunshine Lighting") issued a notice regarding the company's partial change of fundraising investment projects.

The announcement proposes that the Sunshine Lighting Plan will reduce the scale of the "Annual Production of 150 Million Micro Mercury Environmental Protection and Energy saving Lamp Industrialization Project" to 75 million units, and the amount of funds raised will be reduced from 479.9 million yuan to 210 million yuan. After the change, the company will use 269.9 million yuan of non-public raised funds to implement the "Industrialization Project of Annual Production of 20 Million (Sets) LED Lighting Products", with the total amount involved in the change of investment accounting for 30.02% of the net amount of raised funds.

The move of reducing the scale of energy-saving lamps and expanding the production of LED lighting by sunlight lighting has triggered industry thinking. Is the limit of energy-saving lamps approaching, and can LED lighting sound the overall charge signal?

Sunshine Lighting stated that due to the rapid development and growth of LED lighting in the past two years, the company has carefully considered and judged that the input-output ratio of LED lighting is higher, and its future prospects and market growth potential are greater. Therefore, it is recommended that the board of directors and shareholders' meeting consider changes to the above investment plan.

Cai Weigen, the engineering manager of Sunshine Lighting's marketing center in China, told the reporter of "Lighting Market" that "the change in fundraising investment projects is now biased towards LED, which is in line with the future market trend of LED development for the enterprise itself; it is also a guiding role for the industry.

There are still scattered sparks in incandescent lamps

When reporters visited Chengdu Bayi Lighting City, Jinfu Lighting City, and Fuhe Lighting City, dealers expressed that incandescent lamps have been basically eliminated, and those sold in the market are below 100W, with the highest sales being 25W, commonly used for decorative chandeliers such as crystal lamps.

Zhao Bin, a distributor of Aihua Lighting in Bayi Lighting City, said that some large restaurants still use incandescent lamps for their chandeliers, and there are two main reasons for choosing incandescent lamps.

One is low cost. For example, Philips 25W incandescent bulbs can be purchased in large quantities for as low as 3-5 yuan, and retail prices are only around 8 yuan.

Secondly, the lighting effect is good. If incandescent lamps are used in crystal lamps, the light effect is very soft, but energy-saving lamps cannot achieve it because energy-saving lamps have fluorescent powder components, the light effect is a bit blue or green, and the lampshade effect is dull yellow, without a sense of grandeur.

Yi Yongqiang, a long-term distributor of Philips Lighting, mentioned to reporters that there are still incandescent products in the lighting market, making huge profits

Faced with the sudden rise of LED, the sales of energy-saving lamps this year are not as optimistic as last year, and LED products have had a great impact on the sales of energy-saving lamps Yi Yongqiang stated that the profit margin of energy-saving lamps is much lower than that of LEDs.

LED lighting has not yet won people's hearts

Zhao Bin stated that currently, the price and quality of energy-saving lamps are very mature, and the price of energy-saving lamps has become affordable. However, customers have a vague understanding of LED, such as LED quality, brightness, standards, etc. Among them, the most important difference between LED and energy-saving lamps is still the price, such as the significant price difference between Philips' energy-saving lamps and LED.

Based on our years of experience in lighting sales, the long lifespan and energy-saving features of LED advertising still need to be observed. For example, we need to question whether the output power of the 3W bulb lamp that the enterprise is targeting is truly 3W. Because our dealers do not have the relevant technology to conduct evaluations Zhao Bin said.

Regarding the quality issues of LED products, Zhao Bin also expressed great headaches. He mentioned that he had previously represented a batch of LED light bulbs and cup products from Fortes, but encountered a large number of after-sales problems, causing him huge losses in manpower, material resources, and financial resources. Because the quality of LED products sold directly affects the cost of after-sales service.

After experiencing the Fortes incident, Zhao Bin, who was greatly frightened, repeatedly emphasized that it doesn't matter if the LED brand he wants to represent has a higher factory price, but it must have quality assurance to reduce worries, because distributors like them who go through engineering channels place special emphasis on product quality and seek stability. Therefore, when encountering a large demand for products from customers, it is recommended to use energy-saving lamps.

LED lighting wins in the future

Merchants who have been engaged in the lighting industry for a long time definitely do not want to see LED continue to be chaotic. Although the energy-saving lamp market is now mature, the advantage of energy-saving lamps is only indoor use, and outdoor lighting still requires LED products. Many merchants really hate LED lighting, "said Wu Jie, the peak engineering lighting distributor of Jinfu Lighting City.

How far can energy-saving lamps go? Each dealer has told reporters that they still have at least 2-5 years of market share. If the LED market is not regulated, manufacturers do not lower prices, and national LED standards are still not introduced, then the market survival time of energy-saving lamps may be longer, "Zhao Bin predicted.

At the same time, Zhao Bin also said, "No matter how far energy-saving lamps can go, LED is the future trend of lighting, so dealers still urgently hope to establish a good LED brand as soon as possible, lead the industry, and achieve the survival of the fittest in the industry. If counterfeit and inferior products continue to flood the market, it is the assembly manufacturers who benefit, and the consumers who are hurt. They are just the "guinea pigs" of LED manufacturers conducting experiments, making consumers pay for their assembled counterfeit products.